Case Study
Frozen For All Time
We launched CoolSculpting in the UK and it was our PR consultation and strategy that started the brand on the road to success that ended with the sale of the company to Allergan for $2.48billion.
This, like many of our other success stories with PR for Aesthetics, was a challenging campaign given that cryolipolysis, or fat-freezing, was completely unheard of in the UK at that time and CoolSculpting was a first-to-market. The start of the campaign relied heavily on an education program, to practitioners, consumers and press.